Loreal; beauty products company

Loreal; beauty products company LOREAL 1.Introduction Loreal is the worlds biggest cosmetics and beauty products company. Basically its a French based company and its headquartered in Paris. It is focusly engaged in the field of production and marketing of concentrating on hair colours, skin care, perfumes and fragrances, make up and styling products. Loreal products also based on dermatological and pharmaceutical fields. Their products are made for Individual and professional customers. This company operates over 130 countries like Asia, America, East and West Europe through 25 international brands. This company started with the 3 employed persons but now research team exist nearly 2000 persons. Loreal started its business in the hair color but in short time company also jumped into the cleansing and beauty products. The company has five research and development centre throughout the world. Loreal mostly emphasis to built strong consumer relationship so the companys lifestyle and philosphy to provide more satisfaction to the consumer with the loreal products. So, The slogan of company is â€Å"Because were worth it†. They also produce products for the kids known with the name of Loreal kids. 2. Stockholders 30.8% ownership by Bettencourt Family. 29.6% by Nestle. 3.2% by treasury shares. Rest of 36.4% by public traded. 3.SWOT Analysis Internal Analysis 3.1 Strengths The primary strength of the company is always keep doing the new research and innovations in the beauty so thats why loreal always gives best to the customers. Even in the competition market also because of the researching strategy they are the leader in the beauty and cosmetics field. Other strength of the Loreal is that they set more attention in their particular acts and activities. Their acts and activities are going to separate in the five groups. These groups includes First is the Consumer product division in which all their range distributed through massive markets. Loreals products and quality available to maximum customers or consumers and their luxury international brand product division available through perfumeries, departmental and duty free shops. Their professional hair care products used by the professional hair dressers and also sold to the customers through salons. These divisions and sub-division maintains the quality of Loreal group. The other enumerated strength of the company is Loreal advertising strategy it also play very vital role towards the companys growth. In the course of achieving the culture of their target market advertisement is the best way. 3.2 Weaknesses The biggest weakness which a company always facing is that its decentralized organizational structure. This problem is also faced by the Loreal. Because of the many subdivisions of this company it is not easy to operate and control of Loreal. So, because of this the production of company getting slow down. Other weakness which the company faces that it that their profits. The margin between their cost price and selling price is comparatively low than their other smaller competitors. So, the profit does not match with their expectations. This is also happen because of large scale advertising and marketing. Lastly, due to its multinational marketing strategy, even theres also some diffrences occurred in the promotion and campaign of Loreal products as to what image they are to be project. External Analysis 3.3 Opportunities The loreal company focuses on the beauty and cosmetics products for the women of all the ages. The regular demand for beauty products gives opportunity to the company to keep their focus in their specialized field, specially on the hair stying and color, perfumieries, cosmetics and skin cares. Exist as the leading brand in their field the company has well known image in the world. Even in the developing countries also. Another opportunity for the company is that taken from their greater market share due to the numbers of patents registered by the company. 3.4 Threats The basic threat to the company is facing competition within the field of cosmetics brands. Because of the keeping going addition in the products, theres the danger that some other brand may take the profit of Loreal. Other threat to the company is different economy. Because most of the products are only within the reach of the people of developed countries but some how Loreal solve this problem they make products for the people of under-developed countries also. Thus the Loreal company produce the product of best of it line even people may tell that their products are not upto their basic needs and would reject to buy the Loreal product. PEST Analysis Each and every company must follow some strategy for their existence and growth in the business. So, thats why Loreal also follows the Pest analysis because they believe that it may have some impact on the companys present and future. Political Analysis Political factor always make effects the business specially during the period of elections. Every government make different strategies and rules regulations so it really makes effects the business because it is not easy to adapt that changes for the whole business so thats why even sometimes company have to bear the great loss. Economic Analysis The economy measures the strength of the policy to support the business cycle and specially in the period of recession. In terms of economic growth it is necessary to create business environment more attractive in which business can be fully establish and grow. Taxation law always effects to the way business is conducted. Social Analysis The todays young social factor is quiet diverse. To being in the market every business needs to examine customers demand, their buying pattern and must be innovative. People wants to be more socially aware and concerned about environmental and ethical issues. Females are particularly influenced by social issues as environment or community related. Customers are very conscious about their image. They have different opinions so they will look for different brands that really suits their personality and also reflects current fashion. The society is more complex and diverse therefore the people likely to adapt diversity in their life. Technological Analysis These days usually companies compete at global level so thats why rapid development comes in the technology. It is an ability of an organization to adapt and use latest technological advanced softwares for the sake of security as this security can reduce the different illegal working behaviour such as fraud, shop lifting, misconduct and so on. 5. Aims And Objectives To provide best quality product to the consumers. To be friendly and helpful towards customer and staff also. Treat everyone equal so thats why their products available in every range. 6. Company marketing Strategies Customer Satisfaction 6.1 (Product) The Loreal group is known for their regular improvement in their quality of their product and services which they provide to their customers. Their products are stylish and according to the latest fashion trends. Though provide a wide variety so their products are available in reasonable range to luxurious too. So, they always give customer satisfaction. 6.2 (Price) Loreal is famous throughout the world for setting the fashion trend. So, the price of their products are also caters according to the demand and budget of the customers from young to the aged ones. 7. Control of the Company The success of company depends upon their leaders or staff that how they run and handle the business. The company Loreal is very conscious about the governance of company. Their directors and members are very perfect in their jobs because they know very well that the future of the company is in their hands. So, they are well aware of their responsibilities and act according to the demand. 8. Worldwide Marketing 8.1 Place of promotion The Loreal group planned strategy to do marketing in the worldwide. So, at their primary stage they did the research and understand the demand of their customers and this strategy help the company to formulate products that suits the customers thoroughout the world. Through their research and development Loreal mostly covers all the parts of the world and still got highest rating from customers. 8.2 Promotion Strategy Advertising is the best way to increase the sales of the products and also helps specially to promote the new product and keep that in the mind of public. So, Loreal also follows this strategy through print media and multimedia So, Loreal uses the actors of different ages and personality for their promotion. 9. Recommendations I would suggest Loreal should follows the decentralised strategy so the complexity in their business decreases. Loreal should use better visual display in the stores to look product more fashionable. 10. Implementation plans Loreal group contribute to the community at such worthy cause as â€Å"For women in science† and educational opportunity they have done partnership with UNESCO in 1998, this programme promotes the role of women in scientific field and also encourage the young women throughout the world to come and join this stream. In evey country government apply the rules for the cosmetics companies to write the ingredients which they used in their product so before buying the product customers knows everything about that. Loreal is very careful about their ingredients and very particularly while select the ingredients. So, the company hired the well qualified and trained scientists and they use natural and synthetic substances and conscious for the formulation of product, its functions, use and concentration, absorbed in skin, its purity and stability. Company ensures that their product whether it consist with natural or synthetic substances it is equally safe to use. 11. Target Market Loreal has rapid growth in his business and keep focus on the new target market. It is leader in fast fashion world and quickly turned according to the demand of the customers ant their traditional strategy to existing leader market. Since 1990 their sales always double every year. To attract new market and also hold the established customers they always come with something new and different. They also target on their little competitor because some how these little companies effects their business they want to take over that companies. 12. Conclusion Loreal is a well known brand around the world and easy to get it across the world. It sets the fashion trend. With the passage of time they increases its strength and reduces the weaknesses. The company very much emphasis on the advertisements to keep its name in the public.

Treasure Island :: Free Essays Online

Treasure Island Robert Louis Stevenson was born on November 13, 1850 in Edinburgh, Scotland. He was the only child of Thomas Stevenson and Margaret Isabella Balfour. Stevenson's father belonged to a family of engineers who were responsible for many of sea lighthouses built around the coast of Scotland. His mother, Margaret, came from a family of church ministers and lawyers. Due to his father's distinguished career, it was naturally believed that Stevenson would follow in his father's footsteps, just as other family members had accomplished through the generations. Surprisingly found, writing would be his natural calling. At age two, Stevenson caught what is known as the croup, which is an inflammatory disease of the larynx and trachea. As a young child, Stevenson was plagued with illnesses, just as his mother. It was originally believed that Stevenson might have inherited tuberculosis from his mother Margaret. It is somewhat ironic that the actual cause of his premature death was due to a cerebral hemorrhage just as his father apparently died due to thrombosis, or the clotting of his blood. Unfortunately, Stevenson’s health was continually questionable throughout his lifetime. In 1867, Stevenson entered Edinburgh University and initially began to work towards a Science degree. He later switched to Civil Engineering to appease his father and spent some time working in the field. His interest in writing began at an early age but his father hoped to convince Stevenson that it was a great hobby because his father had aspirations of him carrying on with the family tradition and become a civil engineer. Coincidentally, while Stevenson was vacationing on an island named Earraid, he met a stonemason, who at the time was working on a lighthouse, named John Silver. This name will eventually be used and well known in his famous novel, Treasure Island. The summer of 1881 proved to be a turning point in Stevenson's career. Shortly after his marriage to Fanny Osbourne, Stevenson would begin a novel, which would mark the beginning of his career. Due to inclement weather and Stevenson’s questionable health, the family spent an increased amount of time indoors. On one particular day, Stevenson and his stepson Lloyd drew and labeled a map, which would eventually be the inspiration for Treasure Island. The map triggered Stevenson's imagination and he began by writing a chapter a day, a total of nineteen, and read the chapters aloud nightly to his family for entertainment.

Risk of infectious diseases at a rise due to incessant rain

A few days after ceaseless rain lashed the regions in Thane and stranded some localities, the risk of infectious diseases stares large at the residents. With a massive dumping ground right in front of the railways station at Vithalwadi and a sewer flowing in the rear, it seems like an open invitation to the various diseases, which increases manifold during monsoon. Khadegolwadi, which saw knee- deep waters on Friday could not unclog, though the water receded by a few centimetres.As it is a fully grown residential area, people spent their entire day cleaning their homes. Chocked drains, sewers and dumping grounds caused problems in the area. â€Å"Each time it rains, garbage along with diseases come to our house,† said Aarti Bhagwat, a resident. Her neighbour Preeti Pandey added,† We all know what sewers and dumping grounds in the vicinity means, malaria, dengue and other water borne diseases.†It may be noted that the Thane Municipal Corporation suspended an officer and recommended departmental enquiry against the other finding them a prima facia guilty of the problem. Complaining over that, another resident Sarita Kolhapure said,† suspending officials is of no use to us, it does not solve our problem. These past few days were pathetic for us, what will happen if such rain continues for next couple of months. † Similar problems persisted in different localities around the dumping site.â€Å"Garbage that flew with the rain got scattered all around as the potholed road was filled with dirty water,† said Karishma Tiwari, a housewife. City-based doctors warned against the risk of diseases in the rainy season. â€Å"People with a weak immune system fall prey to microbes that roam freely in the air during monsoon,† said Dr Kishor Gandecha. He added that garbage heaps rot more than usual in rains, which catalyses growth of disease causing virus and bacteria.â€Å"The best way to avoid disease is to wash hands with soap and drink boiled water,† he said. Suggesting other ways to keep diseases at bay, the doctors said, â€Å"People should avoid intake of stale or cut food, don't let water stagnate inside or near the homes and stay away from public places if one is suffering with viral fever of disease. They also enumerated signs of disease which include body ache, vomiting, pain in abdomen and loose motions are the first signs of the monsoon maladies. But, there are a number of measures that people can resort to†.

Reflection On Miscarriage - 716 Words

Personal Critical Incident Reflection Paper_ Miscarriage Introduction Pregnancy is meant to be an exciting happy time; not only for the mother, but for the whole family and friends. So, when a woman miscarries, the psychological impact/ trauma is unbearable and very devastating. The experience and feeling of loss, grief, guilt, and shame caused by a miscarriage can take a toll on everyone. These feelings can also turn into a major depression in some women and possible questions of what could have I done differently, or feeling like you had a hand it in can start to surface. What occurred. What were the stressors and emotions experienced There are times in life when everything appears to go wrong. It is like your life is stopped; at†¦show more content†¦I did not break down until the fourth day. I begin to cry and feel empty. Then the guilt and the shame kicked in right after that. However, faith and hope kept me moving. Each time I felt empty and lonely, I would pray and call a family member to talk about my loss, or look at the pictures the nurse put together for me. What was the outcome and how would you handle or show up in that situation differently using your knowledge of mindfulness and stress management. Paying attention to the physical sensations of sadness can help us to discover that the tendency to withdraw from people and the things we love to do is a common response. Also, we must accept our feelings as a natural part of having a human heart and that it breaks sometimes and we must give it the attention and love it needs. It may be painful, but being with the sadness without trying to do much to cover it up with distractions is the best way to let the tough times to sort itself out (FMS, 2015). According to Foundation for a Mindful Society (2015), we can come to appreciate the necessity of sadness, how it grounds us and keeps us from becoming superficially cheerful and glossing over real pain. I believe it is a great idea to let a person grieve, and be there when they are ready to talk and acknowledge the pain. ConclusionShow MoreRelatedAnalysis Of Carmen Frida Kahlo1172 Words   |  5 Pagesabortion was her only choice. She then became pregnant again for the second time, but suffered a miscarriage causing her to lose the child. She expressed her feelings of pain and frustration in a painting which she painted in 1932 called â€Å"Henry Ford Hospital†. Frida once said, â€Å"My painting carries with it the message of pain† (Frida Kahlo). The painting was a reflection of how Frida felt when she had a miscarriage and was not able to bear a child. 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Narcissus Classic Greek Icon of Extreme Self-Love

Narcissus is a legendarily handsome young man in Greek mythology and the basis of a fertility myth. He experiences a particularly extreme form of self-love which leads to his death and transformation into a narcissus flower, fit to attract the goddess Persephone on her way to Hades.   Fast Facts: Narcissus, Greek Icon of Extreme Self-Love Alternate Names: Narkissus (Greek)Roman Equivalent: Narcissus (Roman)Culture/Country: Classical Greek and RomanRealms and Powers: The woodlands, no powers to speak ofParents: His mother was the nymph Liriope, his father the river god KephisosPrimary Sources: Ovid (The Metamorphosis III, 339–510), Pausanius, Conon Narcissus in Greek Mythology   According to Ovids Metamorphosis, Narcissus is the son of the river god Kephissos (Cephissus). He was conceived when Kephissos fell in love with and raped the nymph Leirope (or Liriope) of Thespiae, ensnaring her with his winding streams. Concerned for his future, Leirope consults the blind seer Tiresias, who tells her that her son will reach old age if he never knows himself, a warning and an ironic reversal of the classic Greek ideal, Know thyself, which was carved on the temple in Delphi.   Narcissus dies and is reborn as a plant, and that plant is associated with Persephone, who collects it on the way to the Underworld (Hades). She must spend six months of the year underground, which results in the changing season. Therefore, Narcissus tale, like that of the divine warrior Hyacinth, is also considered a fertility myth. Narcissus and Echo Although a stunningly beautiful young man, Narcissus is heartless. Regardless of the adoration of men, women, and mountain and water nymphs, he spurns them all. Narcissus history is tied up with the nymph Echo, who was cursed by Hera. Echo had distracted Hera by keeping up a constant flow of chatter while her sisters were dallying with Zeus. When Hera realized shed been tricked, she declared that the nymph would never be able to speak her own thoughts again, but could only repeat what others said.   One day, wandering in the forest, Echo meets Narcissus, who had been separated from his hunting companions. She tries to embrace him but he spurns her. He cries I would die before I would give you a chance at me, and she answers, Id give you a chance at me. Heartbroken, Echo wanders off into the forest and eventually mourns her life away to nothing. When her bones turn to stone, all thats left is her voice answering others lost in the wilderness. Echo and Narcissus, 1630, by Nicolas Poussin (1594-1665), oil on canvas. G. Dagli Orti / Getty Images A Fading Death Finally, one of Narcissus suitors prays to Nemesis, the goddess of retribution, imploring her  to make Narcissus suffer an unrequited love of his own. Narcissus reaches a fountain where the waters are unruffled, smooth and silvery, and he stares into the pool. He is instantly smitten, and eventually recognizes himself—I am him! he cries—but he cant tear himself away.   Like Echo, Narcissus simply fades away. Unable to move away from his image, he dies from exhaustion and unsatisfied desire. Mourned by the woodland nymphs, when they come to gather his body for burial they only find a flower—the narcissus, with a saffron-colored cup and white petals. To this day, Narcissus lives in the Underworld, transfixed and unable to move from his image in the River Styx.   White daffodils on a rustic wooden background. Marfffa / Getty Images Plus Narcissus as a Symbol To the Greeks, the narcissus flower is a symbol of early death—it is the flower gathered by Persephone on her way to Hades, and it is thought to have a narcotic fragrance. In some versions, Narcissus is not transfixed by his image out of self-love, but instead mourns his twin sister. Today, Narcissus is the symbol used in modern psychology for a person afflicted with the insidious mental disorder of narcissism. Sources and Further Information Bergmann, Martin S. The Legend of Narcissus. American Imago 41.4 (1984): 389–411.Brenkman, John. Narcissus in the Text. The Georgia Review 30.2 (1976): 293–327.Hard, Robin. The Routledge Handbook of Greek Mythology. London: Routledge, 2003.Leeming, David. The Oxford Companion to World Mythology. Oxford UK: Oxford University Press, 2005.Smith, William, and G.E. Marindon, eds. Dictionary of Greek and Roman Biography and Mythology. London: John Murray, 1904.

Controversy of Privacy and the Internet - 1117 Words

â€Å"Privacy is dead – get over it†, according to Steve Rambam, a privacy investigator who specializes in Internet privacy cases, this is how he considers privacy to be in today’s society. He is just another entity living in the midst of a high technology society to whom privacy seems to be dead when reaching the Internet. With all the traffic on the Internet, the risk of private information falling into the wrong hands is excessive, and with all the advances in computer technology the rate of privacy loss is increasing as well. With the right knowledge and experience in technology anything on the Internet can be access by anyone causing an individual’s privacy to be exposed and violated.. Internet privacy, a subset to computer privacy, involves the mandate of personal privacy concerning the storing, repurposing, provision to third parties, and displaying of information relating to oneself via Internet. The controversy of privacy concern has being articulated form the beginnings of large scale computer sharing. According to Maureen Dorney in her article, â€Å"Privacy and the Internet† she states that in 1993 there were already 83% of Americans that were concerned with threats to personal privacy. In fact, this was not the only year in which data was collected. She adds that in 1970 there were an increasing number of populations being threat of privacy violations. Since then, the controversy prompted several members of congress to call for increased privacy protection for dataShow MoreRelatedIs Personal Privacy At Risk From Social Media?1624 Words   |  7 PagesIs personal privacy at risk due to social media? Since the creation of the first social media site in the late 1990s, over 2 billion people around the world use social media every day. Over the past decade personal and professional life have gradually become overwhelmed with social media, such as Facebook, YouTube, and Twitter. 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Communication in Business Target Market and Convincing

Question: Describe about the Communication in Business for Target Market and Convincing. Answer: Introduction A business organization establishes apt communication plans to reach to its target market and convince them in the case of buying any particular product. A communication plan is therefore considered to be an art of making a firm relationship with the target audience to meet the profit margin with the help of advertisements, e-mails and public relations (Argenti, 2015). In the current year, Toyota Motor group has decided to launch a handful of new cars such as HiLux, C-HR, for which the company needs to set communication plans befitting their profit goal. The purpose of the following report is to make a suitable business plan for the Toyota motor group who are currently going to launch an innovative car. Before make the communication scheme, the assignment has evaluated some key aspects to determine an apt plan for promotions such as the internal and external stakeholders, scopes and objectives of the communication scheme. Additionally, the report has identified formal and informal channels of communication for Toyota and their certain advantages and disadvantages. The entire assignment has been conducted from a head of communication that has been requested to establish a report outlining the structure of a proposed plan for promotion. Hence, the report is going to give a commentary on the evaluation of the effectiveness of the communication scheme. The stakeholders of Toyota Motor group As per Guffey Loewy (2012), stakeholders play potential roles regarding determining the business growth of a particular organization. An automobile company like Toyota determines the demands based on the disposable income, product innovation and prices of vehicle and fuel. In the current business scenario, the automobile industry is suffering from the rising price value of steel and plastics those are the main instigators behind the high price value of cars and other vehicle devices (Cavusgil et al., 2014). Similarly like other leading automobile enterprises, Toyota motors have been another victim of the sudden revenue fall of about 15.4% in the year 2009. Internal stakeholders of Toyota For Toyota, employees are probably the most significant aspect as stakeholders. The company believes that their current success in the automobile market majorly relies on the quality performance of the employees. Hence, the company prefers to provide on development job system and individual training courses like management development, technical development for the working employees which help the staffs to find better opportunities in future (www.toyota.com.au, 2016). Additionally, the company provides satisfactory salary and job security to their employees. However, the company only gives placements to those candidates who have growth potentials. Business partners and shareholders are probably the second most significant stakeholders of Toyota Motors as, without the help of massive capital investment, the company could not have succeeded. Toyota's business partners include suppliers and dealers, and the company prefers to keep a firm relationship with them as a consequent to which the trading partners have developed certain guidelines for purchasing. However, it is a fortunate fact that suppliers' power for the company is weak as the company uses various metals for the production. In the year 2000, the company has gone through a recession which the company tactfully handled with the support of their investors (toyota-industries.com, 2016). Shareholders of Toyota motors are accountable to hold the stability of the business operations and supports to earn a sustainable growth by advancing the virtuous circle. On the other hand, the Toyota motor corporation is another pivotal stakeholder for Toyota as they hold the entire control of all the regional franchises of the company. The company strongly depends on the communities as Toyota has established several initiative programs such as education facility for safe driving courses under the initiative of Go Safely (toyota-industries.com, 2016). External stakeholders of Toyota External stakeholders of Toyota are majorly dominated by the local as well as national communities around the world. For instance, community sponsorship and corporate sponsorships like racing series sponsored by Toyota, Emirates team affect the communities and influence upon their buying preference. Toyota motors give a significant importance to its customers, and the company believes that demands of the customers should be considered first (Sunder, 2016). To reach customer satisfaction, the company gives stress upon upgrading the qualities of their product, sales, and service. According to the Toyota management, work quality is the key to winning customer satisfaction. Following this fundamental concept, the company prefers to make customization and produce cars with different price range. However, the government on the other side is a dominating stakeholder for Toyota as the company is bound to abide regulations and particular enforcement legislation implemented by the government. It is unfortunate a little that Toyota is currently facing issues for producing vehicles which have high MPG. As a dire consequence, the enterprise is continuously lobbying with the present Congress and Toyota now is attempting hard to get back customer trust which they have supposedly lost due to having lobbying issues (Choi Chung, 2012). Furthermore, Toyota considers social media as valuable external stakeholders as they provide latest and reliable information about the cars. However, both local and international NGOs and SRI (Sustainable Responsible Investment) are potential stakeholders for Toyota Motors as the company relies upon their positive rating regarding the resistance power of the manufactured cars. Scopes and aims of the communication plan The plan Before making a firm communication plan, it is essential to find out appropriate target market for the upcoming product (Coombs, 2014). Toyota Motors new crossover vehicle C-HR has been decided to make an arrival in early 2017. The car has been designed to lure the elite section of the society and distinctly those who possess an immense passion for the car. The sole purpose of Toyota Motors is to attract consumers by providing a satisfying experience of ownership. Additionally, they maintain the objective to dominate the market with the maximum supply of car. As opined by Mishra, Boynton Mishra (2014), a communication plan should accompany the core objectives of a company. C-HR is designed as a full sized sports utility vehicle (SUV) which is being considered to give a proper shape to the future of the sport or suburban utility vehicle. Fortunately, with the launch of C-HR, the company will find opportunities for sponsoring car racing events successfully. Considering all these aspects a relevant communication plan for the company will be to communicate through advertising, organizing public events and conducting personal selling for the external stakeholders. In the case of an advertisement, the company should consider online social Medias like Facebook, Twitter, and Google plus for the purpose of promotion (Russell Neuman et al., 2014). On the other hand, through organizing public events, the company can increase public awareness regarding the importance of sustainability and the potentiality of the new brand in shaping opportunities for small SUVS (Berger Iyengar, 2013). However, the company should not forget about informing about the entire communication plan to the existing employees with the help of e-mails and notice board. The communication plan should be sent to the departments of sales and marketing and finance initially and in this case the responsible persons will be the individual team leaders and field managers of the enterprise (Eyre, 2016). Information Stakeholder to provide information Responsible authority Time Information on companys vision regarding the launch Shareholders, employees, and suppliers CEO or the president First week Information about the probable budget Department of Finance Chief financial officer Second week Information on customer survey, present market survey report Supervisors of the manufacturing and logistics department Field managers Second and third week Information on promotional details Marketing department Chief executive of marketing Fourth week Particulars of the car Audience Media channels From the second month Information about the design, resistance power and durability of the car Overall audience, SRI Media channels, social networking sites From the second month Figure 1: Information plan for the stakeholders (Source: As created by the author) Scope and aims The purpose and objective of the communication plan for the external stakeholders will be therefore to invite customers between the age of 18 to 35 who prefers to a cost-efficient vehicle with reliable durability, safety, and superior quality. Alongside, the communication plan has possible chances to increase the brand image of Toyota Motors in countries like Australia and the USA. Most importantly, if the communication runs smooth on the internet and supposed public events will turn successful, then it can be expected that the growth of the confidence level of the customers and market share will maximize. If the plan runs successfully, then it would probably increase the level of trust of the customers those wishes to make a career in the sport of car racing. The plan has the potentiality to broaden the scope of the company in case of sponsoring car racing competitions. With the help of the program, Toyota can successfully gain individual opinions from the internal stakeholders, and it will contribute to assessing possible risk regarding the launch. Advantages and disadvantages of the formal and informal channels for communication of Toyota Communication channels for promotion are required to build an efficient and strong relationship with the target market and other external stakeholders for a company (DeFleur DeFleur, 2016). As per the designed communication plan, most of Toyota Motors communication relies upon the informal communication style as most of the promotional activities will supposedly be conducted through online social media. However, the communication plan includes promotion through organizing multiple public events; therefore there are chances for formal communication with the audiences. Formal channels of Toyota and their advantages and disadvantages Toyota motors prefer to maintain their formal communication with their employee through newsletters, notice board, memoranda and business plans. Even the proposed communication plan itself will work as a channel of official communication for the company. With the help of these official communication channels, the company has successfully established an effective communication process in which employees of the company share their opinions and information. The ability of Toyota motors in case of competing with rival organizations like Honda and Kia relies on the communication skills of their employees, though newsletter; memorandums and notice board are not enough for acquiring individual opinions from the existing workers. The practice of sharing information through these channels matches with the top down communication pattern. On the side of advantage where this kind of communication enables an equal flow of information, such communication process increases the risk of losing critical details or any relevant information about a project on the side of disadvantage (Eisenberg, E. M., Goodall Jr Trethewey, 2013). It would help if Toyota will increase the number of review meetings with the existing workers and give importance to the scheduled conversations. However, both international and domestic event management organizations like Event Planet and automobile dealers will work as the formal channels for Toyota motors for the promotional activities in case of launching the new car (Martin Nakayama, 2013). Alongside, Toyota considers sending e-mails to their core customers at the time of launching any new car in the market. Sending electronic mails to the individual core customers is beneficial as this process enables a firm and loyal relationship with the target audience. On the other hand, communication through public events provides the opportunities for face to face interaction with the audience (Schultz, Castell Morsing, 2013). However, in the case of informing or alluring customers through public events is not worth equivalent to the process of sending e-mails to the core ones. Hence, the disadvantage of using e-mails through this process is the company can only convince conveniently to a certain number of people and not every in dividual (McCombs, 2013). Informal channels of Toyota and their advantages and disadvantages Toyota uses newsletters, e-mails, notice board, text messages and memos in forms of informal communication with its employees. If the company uses online social Medias like Facebook, Twitter, and YouTube as the informal channels of communication, then it will work in favor for the company. In the current scenario, online social Medias and websites are viewed by a maximum number of audience and specifically sports lovers prefer to keep an eye on the online video channels like YouTube and news channels to get current updates about any news of car launch (Johnson, 2013). Informal channels like online social media and news channels will give the advantage to earn the attention of the international audience which will raise the revenue margin and help to gain international sponsorship for car racing. However, on the contrary, informal communication channels may not prove successful for those people who are not frequent with the online social Medias. Therefore, instead of communicating through these channels, Toyota should give equal importance in promoting through local and international newspapers. Nonetheless, as opined by Adams, Harf Ford (2014), the theory of setting agenda is the process of covering particular news accurately and frequently to enhance its volume of importance. Toyota should keep in mind that the theory of Agenda setting will help to increase the level of importance regarding the new launch in the minds of the audience. Nevertheless, for the employees and other internal stakeholders, Toyota prefers to have communication through emails and telephonic conversation in the form of informal communication. Telephonic conversations and text messages help internal stakeholders to express and share the individual point of views with the management (Jindal, Laveena Aggarwal, 2015). Commentary for critically evaluating the effectiveness of the communication plan According to the action schedule of the communication plan, the company will spend a pretty amount of budget for broadcasting over the internet, social media channels and newspaper to have firm communication with the external stakeholders. The communication plan has strongly considered the theory of Agenda-setting, following which the action plan of the communication schedule involves a thorough repetition of the entire advertisement program for near about two months. The plan seems more to focus on making close communication with the external stakeholders and little less upon the internal ones. However, there should a planned schedule through which it would be easy to understand whether the plan has succeeded or not. Action Time Survey through online voting and rating One month Market survey through random selection Two month Table 2: Survey plan (Source: As created by the author) Conclusion From the above-considered report, it can be deduced that the communication plan for the launch of C-HR of Toyota has been prepared considering the necessity to share relevant information for both the internal and external stakeholders. The assignment indicates that formal channels of communication as well as informal channels of communication are required for the considered purpose. 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